There is a reason why each of us including businesses create Twitter accounts and other social media outlets. Personally we may be searching for a way to express ourselves, share, communicate or to build relationships. Businesses are looking for a way to communicate as well. They want to reach their target audiences while creating relationships and networking. Really when it comes down to it whether it be for personal or business use we all have the same desires and goal.
Twitter gives users 140 characters (I’ve already used 88) to catch the attention of your audience. This means we must utilize the space we have properly and effectively.
There are some great ways to engage your audience in order to build relationships through Twitter. The Tao of Twitter by Mark W Schaefer (recommended read) discusses some of these best practices.
As a beginning Tweeter you may simply be looking to build your followers and network. Well the only way to do this is to get active. The Tao of Twitter says we can become pro’s in less than 20 minutes a day, sounds like a breakfast date with the computer. Or you could even break it up throughout your day. Get on there at different times of the day and see what those you follow are doing. Mix it up.
It is also important that you respond to tweets that you are @ mentioned in or that are directed towards you. IF you don’t know the answer it’s okay but don’t shoot from the hip, rather consult with someone who does. Not only is this part of public relations, it is also another part of building relationships.
Read through Tweets from those you follow. You could learn something new about your market and it also gives you the opportunity to Re-Tweet. This allows you to support your followers, give credit where credit is due and to flatter the original Tweeter. Just another way to build on those relationships. 🙂
When you tweet make it count. Ensure your tweets are relevant and not just a rant, your reputation is on the line. So Tweet with Care.
Be genuine, remember your manners and show gratitude.
There are a lot of fish in the sea, competition is high and if you aren’t meeting the expectations of your customers I can assure you someone else is promising they will.
Twitter has a great deal of benefits BUT, it can also open the door to scrutiny. Avoid this the best way you can, by following best practices.
“Social media marketing is not something that can be taught-it has to be experienced” (Schaefer, 155)
Twitter is 7 years young, which means individuals and companies are still discovering all it has to offer. Many bigger banks have joined Twitter and others are still reluctant. Perhaps they fear the unknown or do not have the right person to take it on or maybe they fear the regulatory components of being a bank. Whatever it may be, they need to roll up their sleeves get in the know and dig in, because social media is where their customers are.
As I began my research for these blogs I delve into many banks and their Twitter pages. They were all different. Some followed best practices while others seemed jumbled and unorganized. Many of the pages lacked personal touches and were straight to business. Banking is built of the development of relationships, consumers want to trust the place they bring their money too. Twitter allows Banks the opportunity to build on these relationships. Many of them are not taking the hint nor the initiative. So whether it is a complement or complaint banks need to be genuine, thankful for the business and most importantly respond.
“We don’t have a choice on whether we do social media, the question is how well we do it?”
― Erik Qualman
Schaefer, Mark W. (2012) The Tao of Twitter. McGraw Hill: New York, NY